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Telephone surveys remain the most accurate and reliable method of obtaining data that is representative of the general population. Due to the near universality of telephone ownership and minimized respondent burden, surveys conducted via telephone yield higher response rates, increase the representativeness of the sample, and reduce bias. Read More

Mail surveys are effective in a variety of settings, most notably when contacting named respondents, when contacting respondents who are unlikely or unwilling to respond by telephone or other media, or when delivering some sort of stimulus about which a response will be measured. Read More

Appropriately designed online surveys are an effective data collection method when the sample consists of known respondents with online access (for example, an internal survey of an agency or organization in which all potential respondents have guaranteed internet access through their workplace). Read More

Responsive Management conducts intercept surveys in person to randomly selected respondents at a site-specific location. Intercept surveys are often employed when respondents cannot be easily reached at a later time because contact information is unavailable. Read More

Responsive Management conducts multimodal surveys using a combination of telephone, mail, and online questionnaires. For multimodal surveys, a random sample of respondents is selected prior to the implementation of any data collection technique. Only after being selected for the sample are respondents contacted and given a choice of survey modes. Read More

Focus groups entail in-depth, structured discussions with small groups of participants (generally 10 to 12 individuals) about select subjects. The use of focus groups is an accepted research technique for qualitative explorations of attitudes, opinions, perceptions, motivations, constraints, participation, and behaviors. Read More

Personal interviews are an excellent research method when there are highly knowledgeable individuals whose expertise is needed for the understanding of an issue. Personal interviews can also be used prior to survey design, prior to focus group design, or as a method of understanding the specific technical nature of a project. Read More

A needs assessment is a systematic exploration and analysis of “the way things are” and “the way things ought to be.” A need is not a want or desire, but rather a gap between the current situation and the optimal situation. Read More

Programmatic evaluations measure the effectiveness and success of programs, policies, services, or organizations, and identify areas of potential improvement. A programmatic evaluation can be used to measure what is working and what is not. Read More

Literature reviews are a research method of examining data from a variety of sources that ultimately results in the compilation of known information on a subject. Useful and pertinent information can be extracted from a variety of sources ranging from journal articles to internal agency/organization reports and databases. Read More

Responsive Management typically conducts economic analysis using a multi-step process to estimate expenditures and their implications. Read More

To supplement findings from standardized research techniques such as surveys and focus groups, Responsive Management often works with agencies and organizations to conduct public meetings. Public meetings provide a forum for input and feedback, an opportunity for two-way dialogue between agencies/organizations and the general public, and a means of identifying further issues of interest or concern. Read More

Online public input forums are commonly used as a supplemental data collection technique to generate feedback from as many members of a study population as possible—while not a scientific sampling technique, online public input forums can be an important mechanism for collecting information from those who are not randomly selected to take part in a survey. Read More

Responsive Management has substantial experience developing marketing and communications plans for agencies and organizations. Marketing is a deliberate and orderly step-by-step process that begins with people (markets) and ends with programs, products, services, and strategies. Read More

A specific aspect of marketing and communications research entails the development of messages for specific target audiences. Responsive Management typically develops and tests messages through both surveys and focus groups. Read More