Organizational Membership

Responsive Management has a long history of working with the nation’s top conservation, environmental, and sportsmen’s nonprofit organizations to help them increase their membership numbers. As part of this work, Responsive Management often assists in the development of taglines, logos, branding, and other marketing elements to attract new members. Responsive Management helped develop the successful “First for Hunters” campaign for SCI, the “Take Me Fishing” initiative for the Recreational Boating and Fishing Foundation, and the “Only Losers Litter” slogan for the State of Georgia’s Litter Abatement and Prevention Initiative. Additionally, Responsive Management’s research on recruitment and retention helped to popularize the phrase, “It takes a hunter to make a hunter.”

Following are examples of the research studies we have conducted for some of the nation’s top NGOs and nonprofits (please note that Responsive Management’s membership study reports contain confidential proprietary information and are available only to the client organization):

  • Ducks Unlimited Conservation Marketing Initiative and Mailing Effectiveness Study: This study determined the feasibility of positioning Ducks Unlimited as a conservation organization and the implications of doing so. The study considered benefits and impacts in various target markets and also evaluated the effectiveness of a DU Conservation Marketing Initiative campaign.
  • Public Awareness of, Attitudes Toward, and Propensity to Become a Member of Ducks Unlimited in the United States: Responsive Management conducted a nationwide telephone survey and focus groups to assist Ducks Unlimited in better understanding public awareness of, attitudes toward, and propensity to become a member of Ducks Unlimited in the United States.
  • Ducks Unlimited Ex-Member Survey: For this project, Responsive Management conducted a telephone survey of Ducks Unlimited ex-members to assess satisfaction and dissatisfaction with DU and reasons for not renewing their memberships.
  • Awareness of, Attitudes Toward, and Propensity to Become a Member of the Rocky Mountain Elk Foundation: Research was conducted with RMEF volunteers, current members, ex-members, and sportsmen to better understand their likelihood to become or continue to be a member, reasons for desertion, and factors that would influence their decision to join or renew RMEF membership.
  • Rocky Mountain Elk Foundation Marketing Follow-up Study: This study updated the findings of the previous membership study to identify notable changes in behaviors and attitudes. The research involved RMEF members’, ex-members’, and non-member perceptions of the RMEF, their likelihood to become or continue to be members, and reasons for nonrenewal.
  • Public Awareness of, Attitudes Toward, and Propensity to Become a Member of the Izaak Walton League of America: This project entailed a nationwide telephone survey, focus groups, and personal interviews to assess awareness of, attitudes toward, and propensity to become a member of the Izaak Walton League of America.
  • Izaak Walton League Members’ Attitudes Toward League Activities and Other Forms of Engagement: This study was conducted for the Izaak Walton League of America to explore chapter members’ attitudes toward the IWLA and their engagement in the organization, namely through volunteerism and participation in IWLA activities and their use of IWLA properties.
  • Izaak Walton League Member-at-Large Direct Mail Marketing Study: This study was conducted for the Izaak Walton League to gauge awareness of and opinions on the League, attitudes toward conservation and environmental issues in general, and opinions on direct mail marketing material (envelope images, teaser text, and needs statements).
  • Dallas Safari Club Members’ and Exhibitors’ Opinions on Club Activities: This study was conducted for the Dallas Safari Club to determine opinions of Club members and Convention exhibitors on various aspects of the DSC, its mission, and the Convention. The study entailed two multi-modal surveys: the first of Club members, and the second of Convention exhibitors.
  • SCI Member Survey: Opinions on Current Status and Future Direction of SCI: This study was determined international members’ opinions on and attitudes toward SCI, their membership in the organization, and various hunting issues. The study entailed a multi-modal survey of international members administered in multiple languages.
  • A Study of SCI Members’ Demographic Characteristics: This project identified the demographic characteristics of SCI members, including those in the United States and those across the world, based on data collected in five previous surveys.
  • SCI Ex-Member Survey: Research to Assist in Retention/Recruitment Efforts: This study involved a telephone survey of ex-members to determine their prior reasons for joining, their awareness of SCI membership benefits, and their participation in SCI events; and explore their reasons for not renewing membership and likelihood of renewal in the future.
  • Awareness of, Attitudes Toward, and Propensity to Join SCI: This nationwide telephone survey and focus groups of SCI members, ex-members, and non-members was conducted to assess their awareness of, attitudes toward, and propensity to join SCI.