Focus Groups

Focus groups entail in-depth, structured discussions with small groups of participants (generally 10 to 12 individuals) about select subjects. The use of focus groups is an accepted research technique for qualitative explorations of attitudes, opinions, perceptions, motivations, constraints, participation, and behaviors. Focus groups provide researchers with new insights, hypotheses, and understanding through the process of group interaction.

Responsive Management conducts focus groups using textbook-quality methodology for qualitative research. One of Responsive Management’s experienced, trained moderators leads the focus group, as unobtrusively as possible, through questions from a discussion guide and looks for new insights into why individuals feel the way they do about particular issues.

Responsive Management administers all aspects of focus groups, including procuring facilities, recruiting participants, moderating the focus groups, and all other logistical support required to successfully conduct the focus groups. Responsive Management then transcribes the focus group discussions, analyzes the qualitative data thereby obtained, and summarizes the results and implications of the discussions. All focus groups are recorded for analysis.

Over the past three decades, Responsive Management has conducted more focus groups on natural resource and outdoor recreation issues than any other firm in the nation.