Coastal Resource Management

About half of the United States population lives in coastal counties, which account for only about a quarter of the nation’s total land area, according to the National Oceanic and Atmospheric Association. Coastal areas are becoming the most crowded and developed parts of the nation. With this population growth, more and more pressure will be placed on coastal resources and coastal ecosystems.

Coastal resources are important for a variety of reasons. Coastal wetlands serve as breeding and nursery sites for oceanic species, birds, and other wildlife. Coastal waterways provide opportunities for numerous outdoor recreation activities including wildlife viewing, boating, and fishing. Coastal areas provide numerous economic, ecological, and aesthetic values. Healthy coastal wetlands are an effective way to clean polluted waters and filter out sediments, thereby positively impacting both human health and water resources.

Responsive Management has conducted numerous studies on coastal resource issues. For example, Responsive Management conducted a coastal resource management evaluation for NOAA’s Coastal Services Center, a market inventory and needs assessment for the Sapelo Island National Estuarine Research Reserve, a Manatee education and outreach assessment, an evaluation of the U.S. Fish and Wildlife Service’s Marine Mammal Stranding Network, and a coastal resource study on behalf of the Jacques Cousteau National Estuarine Research Reserve.

The Sapelo Island National Estuarine Research Reserve assessment was conducted to assess existing programs related to coastal training and to determine current and desired levels of coastal training among decision-makers in Georgia. The assessment was designed to identify any overlaps among various coastal training efforts; the full range of coastal issues that may need to be addressed through training and information but are not currently being adequately addressed; the professional decision-making groups that should be targeted for coastal training, including those not currently being adequately served; and the best strategies, technologies, and formats to educate and inform the decision-making groups, including a prioritization of the groups that most need specific additional information. The study entailed two multi-modal surveys of coastal training decision-makers and organizations and institutions that participate in or offer coastal training. Based on the findings of the market inventory and needs assessment, Responsive Management developed recommendations and strategies for meeting coastal training needs. In general, the findings suggest that overall interest in coastal training is high and that encouraging attendance is a matter of increasing opportunities and facilitating attendance rather than increasing interest.

The coastal resource study conducted on behalf of the Jacques Cousteau National Estuarine Research Reserve entailed a detailed market analysis and needs assessment of coastal resource decision-makers in New Jersey. The market analysis involved a statewide inventory of existing programs, information, and outreach efforts that currently exist for coastal resource professionals. The needs assessment involved a statewide survey of coastal resource professionals including state legislators, businesses, non-profit organizations, state agencies, universities and grade school teachers to better understand their needs regarding coastal resource information and training opportunities. By comparing the needs of the professionals with the needs fulfilled by existing programs, gaps in coastal outreach and training programs were more clearly identified.
Statistical analyses can be performed to assess latent demand for information and training about specific topic areas regarding coastal resources. In New Jersey, Responsive Management’s study discovered several topic areas that should be considered for future programmatic efforts including:

  1. Habitat issues: fire management, special area management, and urban sprawl;
  2. Coastal issues: severe weather emergency management, saltwater intrusion, public access, and coastal hazards;
  3. Water quality issues: wastewater management, septic system issues, and storm water protection and cleanup;
  4. Education, planning, and regulation issues: public safety, GIS education/outreach, organizational/management skills, and regulations;
  5. Resource management and other issues: environmental technologies, renewable energy, and land trusts and conservation acquisitions, and
  6. Ocean science topics: climate prediction.

Information like this can help natural resource and outdoor recreation organizations plan coastal resource programs that meet the needs of the coastal resource professional community and ultimately lead to enhanced coastal resource protection and conservation.

In a needs assessment for environmental education in Florida conducted by Responsive Management, coastal resources were among the top five highest priority environmental issues in Florida requiring environmental education efforts. Specific issues related to coastal protection centered on beach preservation and development.

Invasive species are another coastal resource issue affecting natural resource and outdoor recreation organizations. More invasive species are being found in coastal areas, often disrupting the food chain and eliminating native species. According to the World Resources Institute, scientists estimate that on any given day, as many as 3,000 different species are carried in the ballasts of the world’s ocean fleets. In a national aquatic invasive species survey of state agencies, Responsive Management found that all respondents felt that the issue of aquatic invasive species was important, with a majority (57%) indicating that it was very important.

Responsive Management’s experience with projects on coastal resource issues includes workshops on survey research methods for coastal managers, including at NOAA’s Coastal Service Center. Other Responsive Management coastal resource projects include the following:

  • Market Inventory and Needs Assessment for the Sapelo Island National Estuarine Research Reserve (SINERR): This study was conducted for the SINERR to assess existing programs related to coastal training and to determine current and desired levels of coastal training among decision-makers in Georgia. The study entailed two multi-modal surveys of coastal training decision-makers and organizations and institutions that participate in or offer coastal training. The surveys were administered through a combination of e-mail, mail, and telephone questionnaires designed to fully assess the specific needs for coastal training efforts.
  • Delaware National Estuarine Research Reserve: Market Inventory of Coastal Training in Delaware: This study was conducted for the Delaware Department of Natural Resources and Environmental Control and the National Oceanic and Atmospheric Administration. For this project, Responsive Management completed market analysis of coastal training programs in Delaware to create a statewide inventory of training programs, to identify gaps and overlaps in available training services, and to identify potential partnerships for Coastal Training Program efforts in Delaware. The study was used to guide the formulation of a strategic plan for the future of the Coastal Training Program.
  • Implications of the Market Inventory and Needs Assessment of the Delaware National Estuarine Research Reserve: Responsive Management conducted a follow-up report based on the market inventory and needs assessment of the Delaware National Estuarine Research Reserve that discusses the implications of the research and provides recommendations regarding the direction of coastal training for the Delaware Department of Natural Resources and Environmental Control and the National Oceanic and Atmospheric Administration.
  • Coastal Training Needs Assessment and Market Inventory for the Jacques Cousteau National Estuarine Research Reserve: For this project, Responsive Management completed a needs assessment of the coastal training program entailing a survey of coastal decision-makers throughout New Jersey to assess their knowledge, skills, and attitudes, to identify gaps and overlaps in available training services, and to identify topics where decision-makers want/need additional training and educational materials.
  • Assessing the Impact of Outreach and Education for the Barnegat Bay National Estuary Program: As part of the Barnegat Bay National Estuary Program’s efforts to understand the outcomes of these strategies as well as to improve outreach and education to target audiences in the Barnegat Bay region, Responsive Management partnered with Rutgers University to conduct a qualitative and quantitative evaluation to determine the best ways to reach target audiences and the most effective messages that resonate with the public. The researchers conducted two focus groups with target audiences in the Barnegat Bay region (treatment group) and one with residents in another Bay area that were not exposed to outreach and communications (control group).
  • A Programmatic Evaluation of the North American Wetlands Conservation Act (NAWCA) in the United States and Canada: Responsive Management completed a programmatic evaluation of the North American Wetlands Conservation Act in the United States and Canada during its first 10 years of implementation. The study entailed personal interviews, focus groups, site visits, and a telephone survey. The report summarizes the major findings and implications of the overall evaluation.
  • Opinions of Maryland Residents Regarding the Chesapeake Bay and Bay Restoration Efforts: This study was conducted to determine the opinions of Maryland residents regarding the Chesapeake Bay and its resources. More specifically, a telephone survey of Maryland residents assessed participation and interest in Chesapeake Bay-related activities, residents’ ratings of the health and quality of Bay resources, perceived threats to the Bay, and public opinion on and support for Chesapeake Bay restoration efforts.
  • Regional Residents’ Opinions on Management Issues at Point Reyes National Seashore: Responsive Management completed a telephone survey of regional residents to provide information and assistance to Point Reyes National Seashore in the revision of the General Management Plan, Wilderness Management Plan, and Exotic Deer Management Plan. The survey assessed public knowledge of Point Reyes National Seashore, the main reasons the public values having a National Park, public land use at the National Seashore, and general participation in outdoor activities at Point Reyes National Seashore.
  • An Evaluation of the NOAA Coastal Services Center Coastal Resource Management Surveys: This project involved a comprehensive evaluation of the Coastal Services Center’s coastal resource management survey. The study involved a review of the survey’s purpose, the survey development process, the questions used to assess customer’s needs and capabilities, the mechanism used to report the results internally and externally, as well as how the survey findings are incorporated into the Center’s strategic planning and program development.
  • Coastal Resource Management Customer Survey: Responsive Management was contracted by the NOAA Coastal Services Center to conduct its Coastal Resource Management Customer Survey. This was the fourth in a series of such surveys. The survey discussed was Web-based and was conducted to determine opinions on and interaction with the CSC among coastal resource stakeholders. The survey was developed cooperatively by Responsive Management and the CSC, partly based on the previously administered surveys.
  • A Programmatic Evaluation of the Marine Mammal Health and Stranding Response Program Networks: This study was conducted for NOAA’s National Marine Fisheries Service to evaluate the Marine Mammal Health and Stranding Response Program in four of the major Stranding Network regions: the Northeast Region, the Southeast Region, the Southwest Region, and the Northwest Region. The research examined the Stranding Network’s current performance, its organizational structure, overarching goals and objectives, and future needs. The study entailed a comprehensive survey of Stranding Network participants and program volunteers throughout the four major regions.
  • Constituent Awareness of the Atlantic Coastal Cooperative Statistics Program (ACCSP): Responsive Management completed a regional study to assess constituents’ awareness of and attitudes toward the ACCSP and its related programs. This project involved a telephone survey of domestic seafood dealers, commercial saltwater fishermen, charter boat operators, and recreational saltwater anglers in three regions: the Mid-Atlantic region, New England, and the South Atlantic region. For the project, Responsive Management designed four related telephone surveys, tailored to each respondent group to determine overall awareness of and opinions on the ACCSP and related programs among its constituents, their sources of information about the programs, their opinions on the programs, their participation in associations and clubs, and the types of information that would be of interest and use to them.
  • California Tourism and Fishing Heritage Assessment: This study entailed a multi-modal survey administered to tourists, tourism professionals, and community leaders in three California waterfront communities: Crescent City, Monterey, and Morro Bay. The assessment was designed to determine the importance of the communities’ fishing heritage; the public’s ability to access working waterfronts; and the public’s opportunity to buy and consume fresh, local seafood and how these features affect the greater tourism economies.
  • California Residents’ Opinions on and Attitudes Toward Coastal Fisheries and Their Management: This study was conducted for the Alliance of Communities for Sustainable Fisheries to determine Californians’ opinions on and attitudes toward commercial and recreational fishing in coastal areas of California, the ecological health of California’s coastal fisheries and wildlife, and fisheries and wildlife management along the coast. The study entailed a telephone survey of California residents 18 years old and older.
  • Compendium of Three Reports Regarding the Monterey Bay Area Fisheries: Responsive Management interviewed more than 2,200 people in five separate surveys between 2007 and 2009, asking them hundreds of questions regarding issues pertaining to the coastal communities of California. This report details the results of these studies, including public attitudes toward the management of California’s coastal areas, wildlife, and fisheries.
  • National Marine Sanctuaries Logo Assessment Study: Responsive Management completed this market assessment of the value of the National Marine Sanctuaries’ adopted logo for the National Oceanic and Atmospheric Administration. The assessment was conducted using a combination of mail and telephone surveys.
  • Panama City Residents’, Visitors’, and Business Operators’ Attitudes Toward the Illegal Feeding and Harassment of Wild Dolphins: This study was conducted for the National Oceanic and Atmospheric Administration’s National Marine Fisheries Service (NMFS) to measure public awareness and knowledge of dolphin conservation, assess participation in marine recreational activities and interactions with wild dolphins, and determine the effectiveness of NMFS-supported public outreach efforts. The study entailed surveys of three groups in Panama City, Florida: residents, visitors to the area, and local water-based and dolphin-related commercial businesses.
  • Corpus Christi Residents’, Visitors’, and Business Operators’ Attitudes Toward the Illegal Feeding and Harassment of Wild Dolphins. This study was conducted for the National Oceanic and Atmospheric Administration’s National Marine Fisheries Service to measure public awareness and knowledge of dolphin conservation, assess participation in marine recreational activities and interactions with wild dolphins, and determine the effectiveness of NMFS-supported public outreach efforts in Corpus Christi, Texas. A similar study was conducted in Panama City, Florida. As was done in the Panama City study, this project entailed surveys of three groups in Corpus Christi: residents, visitors to the area, and local water-based and dolphin-related commercial businesses.
  • Delaware Residents’ Attitudes Toward and Behaviors that Affect Water Quality. This study was conducted for the Delaware Department of Natural Resources and Environmental Control to assess Delaware residents’ attitudes toward the environment and water quality issues, as well as behaviors that affect water quality. The study entailed five focus groups conducted in Middletown, Wilmington, Dover, Lewes, and Delmar and a statewide telephone survey of Delaware residents.
  • Manatee Education and Outreach Assessment. Responsive Management conducted this study to assess education and outreach efforts regarding the endangered manatee in Florida. Conducted for the U.S. Fish and Wildlife Service’s Manatee Recovery Implementation Team Education Working Group, the assessment was designed to identify overlaps among the various education and outreach efforts; determine the full range of issues that needed to be addressed through education and outreach, as well as the target audiences that should be served by the Education Working Group; and to identify the best strategies and technologies for educating and informing target audiences. For this project, two separate surveys were administered: one to Education Working Group members to determine priorities with regard to manatee education and outreach, and another to education providers in order to inventory available education and outreach materials.
  • Marketing and Communication Strategies for the USFWS Chesapeake Bay Field Office. The purpose of this study was to develop marketing and communication strategies for the U.S. Fish and Wildlife Service, Chesapeake Bay Field Office (CBFO). The study resulted in recommendations to increase awareness of the organization and assisted the CBFO in differentiating itself from the numerous other federal, state, and local organizations.