Responsive Management - Archery

Archery

Responsive Management has tracked national participation rates in archery for the Archery Trade Association (ATA) for more than a decade, in addition to conducting numerous other studies on archery and bowhunting. The last archery participation tracking survey was conducted in 2016 to examine archery and bowhunting participation during the previous year. That study found that, among adult United States residents as a whole, 9.9% participated in archery in 2015, broken down as follows: 6.5% of all adult residents were target archery-only participants, 2.3% were target archery and bowhunting participants, and 1.2% were bowhunting-only participants.

Additionally, Responsive Management and the ATA recently took an in-depth look at bowhunters, including their participation rates and attitudes, with a particular focus on millennials. Another project initiated for the ATA combined a marketing effort with a research study. For this project, Responsive Management spearheaded an email marketing campaign to encourage license purchases and bowhunting participation among lapsed participants—a variety of campaign messages, images, and timing options were tested and compared post-season, with the results informing best practices for agencies to implement similar campaigns in the future.

Responsive Management’s research on archery and bowhunting issues has explored levels of participation in archery and bowhunting among American adults and youth; demographic profiles of archers and bowhunters; awareness and self-rated knowledge of archery; interest in archery and bowhunting; activation in learning about archery and actions taken to participate in archery; characteristics of archery and bowhunting participation; early participation in archery activities and bowhunting; archery-related expenditures; and more.

Recent examples of Responsive Management’s research on archery include the following:

  • Reactivating Lapsed Bowhunters—Evaluating the Effectiveness of Various Email Campaign Messages: This project was undertaken to better understand the effectiveness of various email marketing messages at encouraging sporadic and lapsed bowhunters to purchase a bowhunting license. This pilot project entailed both a proactive marketing campaign, involving the distribution of email messages to encourage license purchases and bowhunting participation, and analyses to assess the most effective campaign messages and images as well as the timing of such messages. Buy Now

  • Bowhunting in the United States—A Market Study: This study was conducted for the Archery Trade Association to determine bowhunters’ avidity in bowhunting, the species they hunt, their opinions on bowhunting compared to other outdoor activities, and their use and purchasing of bows and archery equipment. The study entailed a scientific multi-modal survey of bowhunters from the following ten states: Colorado, Florida, Georgia, Indiana, New Jersey, Oklahoma, Oregon, Pennsylvania, Virginia, and Wisconsin. Buy Now

  • Archery Participation Among Adult United States Residents: This trend study is conducted at regular intervals for the Archery Trade Association to determine adult Americans’ participation in archery. The study also obtains information about archers themselves and their archery participation. The study entails a scientific telephone survey, using a dual-frame sample that included both cell phones and landlines in their proper proportions, of randomly selected residents of the United States. Buy Now

  • Arizona Hunters’ Opinions on The Order and Timing of The Firearm and Archery Elk Hunting Seasons: This study was conducted for the Arizona Game and Fish Department to help assess the effect that the timing of the two elk seasons (firearms and archery seasons) has on participation and satisfaction. The study entailed a scientific telephone survey of licensed hunters who had applied for an elk permit in either Unit 9 or Unit 27. Buy Now

  • An Assessment and Evaluation of the National Archery in the Schools Program: Responsive Management conducted a multi-phase assessment of the National Archery in the Schools Program (NASP) by examining the effects of the NASP on student performance in ten participating states. The purpose of this study was to determine the program’s effect on school attendance, academic performance, and self-esteem and achievements. Buy Now

  • Hunters’, Sport Shooters’, Archers’, and Anglers’ Attitudes Toward Messages Encouraging Them to Recruit Others into Their Sport: This study assessed the attitudes and perceptions of sportsmen and women toward various messages encouraging participation in the STEP OUTSIDE® program. The study entailed three focus groups and a telephone survey to assess the motivations for and constraints against participation in the STEP OUTSIDE® program by known hunters, anglers, gun shooters, and archers. Buy Now

  • Archery Manufacturers & Merchants Organization (AMO) Bowhunting Participation Survey: Responsive Management conducted a telephone survey of active bowhunters, inactive bowhunters, and non-bowhunters to determine bowhunter participation, the likelihood of future bowhunter participation among inactive bowhunters and non-bowhunters, and the preferences of active bowhunters.

  • Survey Results of Single-Channel Retailers Who Attended an ATA Trade Show: This study was conducted for the Archery Trade Association to determine single-channel retailers’ opinions and preferences regarding various aspects of the ATA Trade Shows. The study entailed a telephone survey of single-channel retailers from a database of Trade Show attendees and was part of an overall project to update the database. Buy Now

  • Survey for the ATA Regarding the Trade Shows and Archery Advertising: This study was conducted for the Archery Trade Association to determine retailers’ and exhibitors’ opinions on and attitudes toward various aspects of the annual ATA Trade Show, as well as advertising issues in general. Buy Now

  • Sport Shooters’ and Archers’ Attitudes on Shooting and Appropriate Behavior on Public Lands: This study was conducted for the Federal Lands Hunting, Fishing and Shooting Sports Roundtable to determine sport shooters’ and archers’ attitudes on shooting and their perceptions of appropriate behavior on public lands. The study also examined sport shooters’ and archers’ opinions of and reactions to various messages designed to curb problematic and irresponsible behavior by recreationists on public lands. The study entailed two focus groups of sport shooters in Phoenix, Arizona, and Denver, Colorado, and a telephone survey of sport shooters in California, Arizona, Virginia, Oregon, and Colorado. Buy Now