Industry Market Research and Product Testing

Responsive Management has conducted major market research and product testing studies for numerous outdoor recreation manufacturers and industry leaders, such as Winchester Ammunition, Vista Outdoor (whose brands include Federal Premium, CamelBak, Bushnell, Primos, and more), Trijicon, Yamaha, and others.

Such market research is typically conducted to assess consumer opinions on branding, packaging, concepts, prototypes, and products themselves. Responsive Management’s market research focus groups often involve hands-on product testing and reactions to advertising and branding. Additionally, Responsive Management routinely surveys customers and members of the general population to determine market demand, preferences for product features, and other information to assist companies with product development. Contact us today to begin designing your market research study.