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Marketing Plans |
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Marketing Plans |
| Please note that many of Responsive Management's marketing plans are performed for private businesses and organizations and are therefore confidential and not posted here. |
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This book is an anthology of articles by academics and researchers that emphasizes an Experience-Based Recreation Management approach to wildlife-viewing. Included in the book is a chapter by Mark Damian Duda and Steven J. Bissell, of Responsive Management, titled, "Marketing Wildlife-Viewing Experiences." The purpose of this chapter is to provide an overview of the principles of marketing as they apply to wildlife-related recreation. |
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| This study was conducted for the BoatU.S. Foundation to determine the effectiveness of various media and messages encouraging the use of personal flotation devices. The study entailed a telephone survey of and focus groups with boaters in four states: Washington, Georgia, New Jersey, and Indiana. | ||||||
| BoatU.S.: Survey Report | ||||||
| Download the PDF report. [.25 mb] | ||||||
| BoatU.S.: Focus Group Report | ||||||
| Download the PDF report. [.82 mb] |
| The purpose of this marketing plan was to provide the Freshwater Fisheries Section of the South Carolina DNR strategic marketing direction for the next ten years. | ||
| Download the PDF report. [.56 mb] | ||
| This magazine article published in the June 2001 issue of American Demographics summarizes the results of Responsive Management's research on message testing for the Recreational Boating and Fishing Foundation to help increase participation in recreational fishing. | ||
| Download the PDF magazine article. [2.1 mb] | ||
| The purpose of this project was to better understand fishing participation in Georgia in order to identify cost-effective strategies to maintain and increase participation and fishing license sales in the State. | ||
| Download the PDF report. [8.6 mb] | ||
| This study examined the impact of four different visual stimuli on fishing license sales and their propensity to increase fishing license sales. Postcards utilizing four different images from the Recreational Boating and Fishing Foundation's Water Works Wonders campaign were sent to a "test" group while a second "control" group was not sent a postcard at all. | ||
| Download the PDF report. [.13 mb] | ||
| This study assessed the attitudes and perceptions of sportsmen and women toward various messages encouraging participation in the STEP OUTSIDEŽ program. The study entailed three focus groups and a telephone survey to assess the motivations for and constraints against participation in the STEP OUTSIDEŽ program by known hunters, anglers, gun shooters, and archers. | ||
| Download the PDF report. [.32 mb] | ||
| This booklet summarizes the findings of a study conducted by Responsive Management and Rob Southwick. The report includes information about bowhunting participation, trends, satisfactions and dissatisfactions, and suggests management and marketing options. In addition, the economic impacts of bowhunting on the U.S. economy are evaluated. | ||
| Download the PDF report. [4.6 mb] | ||
| 130 Franklin Street, Harrisonburg, VA 22801 | • | Phone (540) 432-1888 | • | Fax (540) 432-1892 | • | mark@responsivemanagement.com |
| Content © Responsive Management, unless otherwise noted. | ||||||